Dot on Shaft

Guitars as unique as you are

Founded by Mike Carparelli in 2005 Dot On Shaft delivers a complete customer satisfaction experience for all of its clients.

Feature - Dot on Shaft
Featured Project - Dot on Shaft website

Whether guitarists, bassists or music enthusiasts, Dot on Shaft provides world class instruments and accessories at the most competitive prices in the industry. Offering some of the finest guitars and most unique guitars on the planet, Dot on Shaft uses only the finest quality woods, finishes and components for all of its guitar and base lines. From entry level beginner guitars, to custom, handmade works of art, you'll find a guitar that fits your style and budget.

Not to be outdone by their exceptional guitars Dot on Shaft also manufactures and carries a full line of world class 4, 5, 6 string and Double neck Basses as well as a full line of amplifiers, Amps, Effects and Accessories, guitar strings, pickups, SnapJack Cables and more. Dot on Shaft has recently expanded its brand to include music schools, concert events, and even its own record label.

Project details

When Tenth Floor first met with Dot on Shaft Guitars founder Mike Carparelli, he had a clear vision for his newly created company – to create a brand that his customers unabashedly loved, a community of musicians and music appreciators joined together by Dot on Shaft’s guitars. From that lofty vision, Tenth Floor worked to create a unique logo design that would unify the brand across all its various materials, from its business cards to its packaging design. Tenth Floor was also commissioned to create a visually engaging online storefront that would allow Dot on Shaft to service its customers through online ordering and to expand its product line as new guitars, bases, and accessories became available.

Projects completed For Dot On Shaft
  • Website design
  • Promotional design
  • Logo and branding
  • Product design

We at Dot On Shaft Guitars are so impressed with Tenth Floor's creative force. We lost count of how many people have complimented our Website. Dot On Shaft Guitars has been working together with Tenth Floor since 2005 and will continue to do so knowing that the outcome will always be 100% satisfaction. From the first meeting right down to the personal touch and a long lasting relationship. Tenth Floor is reliable, creative and driven to help your company make it to the next level."

Mike Carparelli - Owner Dot on Shaft